A bespoke atelier needs a sharp strategy and a curated brand identity just as much as a gallery does.

 

Refining this principle, Velvet, a studio by Olga Sholoh for royal pets, was fully prepared to join the market and redefine the first impression.

 

The palette of cold blue-greys and rich black with rose gold accents delivers a royal-level experience and enables Velvet archives to stand out. Velvet chose to remain elegant and collectible while the majority of businesses adopted minimalist styles.